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Our Team

We are a group of educators based at the University of Oslo. Our core research team is part of the "Salient Solutions" research project, funded by the Norwegian Research Council. 

We are interested in the ways that what we pay attention to is influenced by outside actors, such as technology companies, the online advertisement industry, various political actors, and what ethical problems this raises for us as individuals and a society. Our aim is both to better understand these problems as well as to offer solutions to them.

Our Research

Our current society is dominated by mass information, digital technology, and social media. As such, questions arise about how we should organize the abundance of information that we encounter. What should we pay attention to? As individuals? Collectively? Should we pay attention to the climate crisis or to the cute cat videos on TikTok? Or, if there are many things that are equally worthy of our attention, and if we cannot pay attention to everything, how are we to decide?

At the same time, digital technology and social media makes it ever more possible for outside actors to influence what we pay attention to. Technology companies design their platforms to harvest as much of our attention as possible. The algorithms they employ to do this give us a constant stream of information that is tailored specifically to us.  Advertisement companies use targeted advertisement to increase the chances that we will buy their products.

Political actors can also shape what we pay attention to.  States can use nudging techniques to attract attention to options favorable for the public good. Music, radio, film, and now social media technology, for example, can be used to coordinate social attention; so too can political propaganda, fake news and disinformation, the spread of which is often faciliated by social media platforms. Attention can also be strategically diverted from other issues, by, for example "flooding the zone" with fake news and various scandals designed mostly to disorient and distract.

Attention-directing strategies like those above invite the following ethical questions: Do technology companies exploit us and our attention for their personal gain? Do advertisement agencies manipulate us into buying their products by making it impossible not to pay attention to their ads? Do governments undermine the autonomy or trust of their citizens when they nudge them to live more healthy lifestyles or become vaccinated? Do social media platforms shape what we pay attention to in ways that polarize society or cause violence? Does the online spread of misinformation undermine the common ground essential for democratic engagement?

 

At Salient Solutions, we investigate these questions academically with the tools of philosophy and neighbouring disciplines.  We aim to both to better understand the ways that the deliberate shaping of attention can pose threats to society and to find ethically acceptable ways of resolving them. We have developed this online resource to introduce students to some of the topics we are working on.

More about our research can be found on our project website.

Funding

Salient Solutions is funded by the Norwegian Research Council (NFR) with the project number 315373 (SAMRISK-2 ‘Samfunnssikkerhet og risiko’ funding scheme).

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Acknowledgements

We are grateful to Austin Baker, Drew Johnson, Zsolt Kapelner, and Line Horgen Thorstad for helpful feedback on the content of this website. 

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